Search engine optimization and content marketing are one and the same. You can’t do SEO without content. No content? No rankings. And blogging is the cornerstone of content marketing. That’s why it’s so important to know how to optimize a blog post for SEO.
There are two parts to blog optimization.
– Writing a new blog post (researching and using keyphrases)
– Optimizing existing blog posts to rank higher (finding opportunities to rank higher using Analytics)
The first is relevant to anyone who is ready to write. The second is ideal for people who have already been blogging for a little while. Let’s go deep into the first, and add the second as a bonus at the end.